Internet Marketing Assesment


What stage are you at in your online business ?

Are you a Drifter, Site Owner or Money Maker ?

Learn why 96% of us fail within the first five years, out thousands of dollars and still not making any money.

The Drifter

Wandering Affilate Marketer

This stage is one of the deadliest of them all .

This phase is characterized by the lack of any particular revenue model and most of the time spent is devoted to joining lists , reading “how to” emails littered with product offers and creating free blogs  . (not that this is bad but more on this later)

Information Gathering is a sub stage of this stage and after deciding that they are serious ( its enjoyable, its new and exciting to think that they can make money at it ) they enter the Buy mode.

Its the second sub stage where they are trying and buying/joining all kinds of training courses and software . They have no product, no hosted site, no auto responder and no list to market to .

The information gathering is time consuming and because of the shear amount of information they are exposed to at this stage can lead to “information overload ” .

Typically they create a blog on and put up AdSense ads . This has proved to be lucrative for a few .. the only hurdle to overcome is to have a topic that people are searching for and are willing to buy. The more traffic .. the more clicks on adsense.

Simple right?  But seriously it is a great starting point.

The number of products and courses that teach internet marking has reached astronomical proportions and it is one of the most lucrative markets on the internet today with consumers spending Billions trying to buy their way into the business.

With that said, you do need reliable information and reliable/useful products to maximize your chances … but start off slowly, don’t buy anything that promises instant success….. & don’t forget to check out my personally tested/approved page for tools/products that work…

Summary and Recommendations:

They lack a Marketing Funnel
– Trying and buying too much
– Wasting time, energy & money
– Juggling and struggling
– No focus, can’t see big picture
– No proven revenue model
– Lack of necessary tech skills


Go ahead and start with
its a great way to actually get your voice online but be careful of the products you promote. I set up a page years ago and looking back at it see that many of the products I promoted are no longer available ..

Find a good host.. one of mine is D9 and they are rock solid with above average support.

Purchase a domain.. preferably your name to start with and install WordPress on it . Don’t worry about purchasing a theme, just yet – use the default themes and get comfortable with the various settings.

For instruction Learn WordPress to get familiar with it . For a theme  you might try JustLanded which is a premium theme from Theme Forest  (top selling theme this year)

Set up a Squeeze Page for list building with  free downloadable gifts as an
incentive for potential subscribers to join your list.  Now  your going to need an autoresponder and starting out I would recommend that until  you  have a list over 1k  use this for building your list. (not Chimp, Getresponse or Aweber) The page that you will see has the autoresponder built in and as you can see its not hard to dress up.

Not Aweber

The advantages to  Aweber are too numerous to cite but the costs can kill the aspiring marketer.

Highly Recommended

One of the best all round designer software I have found is not Dreamweaver or Microsoft Expression (very long learning curves) but a relatively inexpensive designer called Xara Web Designer

With it  you can not only use it to create/design with more freedom without knowing all the ins and  outs of html but use it for your graphics as well.

For example this Thank you page for one of my products – all of the graphics were created with Xara … drag drop design publish.

Use it for creating buttons of all kinds , navigation (such as the ones on my landing page) graphics , sites and much more. You really have to try it out and the price is right . I used it for my OTO here

For creating logos and banners , I highly recommend Logo Creator, a fantastic graphics designer with applications that you will use over and over. Great software and it has uses I never dreamed of…use it with Xara and you have a winning  combo



For those who want to go the technical route XSite Pro for a template designer  but has a fairly steep learning curve and your limited a wysywg template format not unlike wordpress but has lots of options.
websites and for learning WordPress : wp tutorials  or  Learn WordPress

A more expensive but more in depth course: Max Blog Press

And use Link Super Charger to cloak your links

To monetize:

JvZoo  and CB engine along with Associate Goliath


Next Stage:   The Site Owner



[azon_profit_poster Traffic]


  1. Wow, marvelous blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your website is wonderful, let alone the content!. Thanks For Your article about Internet Marketer – The Drifter Stage | Neilsons Internet Marketing .

    • Here is how to find out what themes are on a site.
      In addition you will find the plugins used on the site.. so if your hunting for a blog theme ….
      Thanks for your comment and good luck with your store. I have been doing this for about 7 years now.
      Cheers John

  2. Merrill Giffin says:

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